About Us

At It Starts Within, we believe that everything—our thoughts, our feelings, and most importantly, our healing—begins from within. Our mission is simple: to create apparel that not only provides comfort but also encourages meaningful conversations about mental health.

With our designs, we strive to destigmatize mental health by adding reassuring reminders to keep moving forward. It’s all about the little things!


Giving back is at the heart of what we do. With every purchase, we contribute to good causes, extending our impact beyond clothing and into the community.


Thank you for being part of this mission. Together, we can make a difference!